Speaker: Linda Steg, Environmental Psychologist, University of Groningen, The Netherlands Pro-environmental behavior is often believed to be less attractive (e.g. more expensive, time consuming, effort), which may inhibit pro-environment choices. Despite this, many people do engage in sustainable actions. Why are they willing to do so? Dr. Steg will elaborate on which values are likely to promote or inhibit sustainable actions, and discuss factors that activate or deactivate values thereby…
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